Marketing Executive Apprenticeship
Why choose a Marketing Executive Apprenticeship with Next Level?
Level 4 Marketing Executive Apprenticeship
Our Level 4 Marketing Executive apprenticeship is perfect for individuals eager to develop their marketing skills and support business growth through targeted marketing activities. It’s an excellent opportunity for those starting their marketing career or existing staff looking to expand their expertise in this dynamic field.
Marketing Executives play a key role in shaping and delivering marketing plans, working closely with Marketing Managers to bring strategies to life. They operate across a variety of industries, within internal teams or agencies, helping businesses connect with their customers through creative, audience-focused campaigns. While day-to-day tasks may vary, the core skills, knowledge, and behaviours gained in this programme are essential for success in marketing roles.
Duration: Typically completed over 12-15 months.
Entry Requirements: There are no minimum grade requirements. However, if an apprentice has not already achieved a GCSE grade 4/C (or equivalent) in English and maths and is aged 16-19, they will need to complete Level 2 Functional Skills in both subjects before taking their end-point assessment.
Apprenticeship KSB's
All apprenticeships are built around three key areas: Knowledge, Skills, and Behaviours. These form the foundation of the apprenticeship and must be fully developed and demonstrated by the learner before they can progress to their End Point Assessment (EPA).
Knowledge
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Marketing Concepts & Theories: Understands core marketing theories such as the 7Ps (Product, Price, Place, Promotion, Physical environment, Process, People), product development, segmentation, brand positioning, and managing corporate reputation.
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Stakeholder & CRM Management: Applies principles of stakeholder and customer relationship management to foster strong internal collaboration and external customer/channel relationships.
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Business Understanding & Commercial Awareness: Knows their business sector’s vision, values, and plans; understands how marketing supports broader business goals; comprehends target audience decision-making; adheres to sector-specific legal and regulatory requirements including data protection.
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Market Research: Understands effective market research principles, data collection methods, and the use of quantitative and qualitative research to guide marketing activities.
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Products & Channels: Familiar with product development basics and managing product/service portfolios; understands marketing channels and routes to market; knows the features, benefits, and appropriate use of digital and offline marketing communications.
Skills
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Marketing Campaigns: Coordinates and maintains key digital and offline marketing channels; plans and delivers campaigns aligned with SMART objectives; manages production and distribution of marketing materials.
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Interpersonal & Communication Skills: Produces clear, creative copy and presentations; collaborates effectively with internal teams and external clients/suppliers to support marketing goals.
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Service Delivery: Uses strong project and time management to deliver multiple campaigns and events on deadline; manages stakeholders and suppliers to ensure outcomes.
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Budget Management: Monitors and controls project budgets within scope using appropriate systems.
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Evaluation & Analysis: Evaluates campaign effectiveness using relevant data sources; analyses information to gain insights and recommend improvements.
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Systems & Processes: Uses business systems and marketing technologies (e.g., analytics, CRM, social media) efficiently to support marketing activities.
Behaviours
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Agile & Flexible: Demonstrates drive and tenacity to complete projects; self-starting and adapts well to changing priorities.
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Creative Thinker: Applies creativity and analytical thinking to generate innovative ideas and practical solutions.
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Resilience & Continuous Improvement: Learns from mistakes, embraces challenges, and continually improves personal performance.
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Professionalism & Emotional Intelligence: Shows reliability, passion for customers, and collaborates with empathy; values ethical behaviour, equality, and diversity.
Workshops and Delivery
Our Marketing Executive apprenticeship workshops are delivered solely online once per month, with self-study forming an essential part of the apprenticeship.
We use a roll-on, roll-off delivery model, so learners can start at any point in the cycle. This means your first workshop might be someone else’s fifth – or even their last! Don’t worry, you won’t miss out – every topic is covered in rotation.
Workshops are mandatory, and an important part of building the knowledge and skills needed to pass your End Point Assessment.
Marketing Executive Apprenticeship Assessment Plan
Your apprenticeship includes three key checkpoints to assess your progress and prepare you for your End Point Assessment.
Timing may vary slightly based on your individual progress:
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Checkpoint 1 – Around Month 6
A knowledge test to check your understanding so far. -
Checkpoint 2 – Between Months 8–10
A review of your portfolio and preparation for your project. -
Checkpoint 3 – Between Months 12–14
A mock End Point Assessment to get you ready for the real thing.
These checkpoints help ensure you’re developing the right skills, knowledge and behaviours at the right pace.
Gateway & End Point Assessment
Apprentices can only progress to Gateway once they have successfully passed Checkpoint 3 and are fully prepared.
Gateway marks the start of the End Point Assessment period, which typically lasts up to 3 months for the Team Leader apprenticeship. It begins with a formal discussion involving the apprentice, their tutor, employer and Site Assessor. During this meeting, all entry requirements are reviewed and confirmed – including Functional Skills (if needed) and portfolio completion.
Once through Gateway, the apprentice begins their End Point Assessment, which includes:
- Multiple Choice Knowledge Test
- Professional Discussion
- Project Showcase
Is the Level 4 Marketing Executive Apprenticeship Right for You?
Whether you’re an employer looking to upskill your existing team or a budding marketer looking to further your career, we’re here to help.
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Employers: Enquire now to chat with our team about the enrolment process.
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Future Apprentices: Apply now and we’ll guide you through your next steps.
Let’s get started — your journey begins here.