Digital Marketer Apprenticeship
The primary role of a digital marketer is to de fine, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Duration: The duration of this apprenticeship is typically 18 months.
Level: This is a level 3 apprenticeship.
Entry Requirements: You will be required to achieve level 2 Functional Skills in maths and English, if relevant exemptions are not already held.
Individual employers will set any further selection criteria, but this might include relevant experience and/or an aptitude test. Employers are likely to be looking for a proven passion for digital and social media.
What will you learn?
Technical Competencies
Written communication
applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research
analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Technologies
recommends and applies e ective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data
reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer Service
responds e ciently to enquiries using online and social media platforms
Problem Solving
applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Analysis
understands and creates basic analytical dashboards using appropriate digital tools
Implementation
builds and implements digital campaigns across a variety of digital media platforms
Applies at least two of the following specialist areas
search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
Digital Tools
Uses digital tools e ectively
Digital analytics
measures and evaluates the success of digital marketing activities
Interprets and follows
- latest developments in digital media technologies and trends
- marketing briefs and plans
- a company defined ‘customer standards’ or industry good practice for marketing
- a company, team, or client approaches to continuous integration
Operation
Additional Apprenticeship Vendor Qualifications
Apprentices must achieve one internationally recognised vendor or professional qualification, from the right-hand column in the table below.
For our apprenticeship courses we have opted for the Google Analytics qualification as part of our standard as often it works best with the employer. If you do have one of the other professional qualifications you will be exempt for the related knowledge module.
Individual employers will select which vendor or professional qualification the apprentice should take.
| Knowledge Module | Vendor or Professional Qualifications |
|
1: Principles of Coding (for level 3 Digital Marketer Apprenticeship) 2: Marketing Principles (for Level 3 Digital Marketer)
3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)
|
MTA HTML 5 CIW – Site Development Associate Google Squared CIW – Internet Business Associate Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship) Google Analytics IQ CIM (CIM level 4 award in Digital Marketing) CIW – Data Analytics CIW – Social Media Dot Native |
Apprentices who start their studies after the 1st June 2020 will use the qualifications listed in Table 2 below.
Apprentices must achieve one internationally recognized vendor or professional qualification, from the right-hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left-hand column.
Table 2: The knowledge modules are summarised below and further details are available in the occupational brief available from nsar.co.uk.
| Knowledge Module | Vendor or Professional Qualifications |
|
1: Principles of Coding (for level 3 Digital Marketer Apprenticeship)
2: Marketing Principles (for Level 3 Digital Marketer)
3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)
|
MTA HTML 5 Application Development Fundamentals (98-375) CIW – Site Development Associate Google Squared Google Analytics IQ Google Squared |
Individual employers will select which vendor or professional qualification the apprentice should take.
Digital Marketer Apprenticeship End Point Assessment
The Digital Marketing Level 3 End Point Assessment will include the following types of assessment:
- 3 x knowledge module assessments
- Advanced level certificate in Google Analytics
- Live Campaign and Project Portfolio
- Portfolio based summary
- Synoptic Project – controlled campaign project by City & Guilds
- Interview and Employer Reference
Professional Recognition
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Aliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
